Raw Materials in our Rugs

Responsible Wool

Wool is the dominant fibre in our rugs.  Responsible sourcing is critical and aims to improve the welfare of sheep and the land they graze on.

Where to use

Our hand tufted wool rugs are manufactured with high-density construction for commercial areas. They can be used in medium-traffic commercial areas. Our Flatwoven wool rugs are ideal for underneath moving furniture and in an area with a lot of footfall. Avoid using high-pile carpets in areas with high traffic

Natural Jute

Natural Jute is a renewable resource that can be grown without the need for fertilizers and pesticides, making it a more sustainable alternative to synthetic fabrics. Jute fabric also has a low carbon footprint, as its production requires less energy and resources than synthetic fibers.   Jute is biodegradable and annually renewable.  Grown in the northeast of India near the weaving houses, it is also al locally sourced raw material.  

Where to Use

While jute is sustainable and budget-friendly, it cannot be easily cleaned like wool. It is not as durable a fiber as wool. Jute rugs can be used in lounges and sitting areas but should not be used in high-traffic areas.

 Recycled Cotton

Recycled contton includes recycled raw material, as well as used, reconditioned, and re-manufactured components.  Textile recycling is generated from both pre-consumer and post-consumer materials, with the largest volume coming from pre-consumer waste such as cutting scraps. 

Recycled cotton makes up the backing in our rugs. The backing adds dimensional stability to all rugs and will keep them from puckering or moving under furniture

Viscose

Smooth, stronger than silk and breathable, viscose is commonly used for a wide range of application from apparel to hygiene products.   It is blended in and creates the silk like shine in some of our ranges.  There is however a negative.  Viscose comes from wood pulp of fast growing re-generative trees. The manufacturing of it a chemically intensive and unregulated process and is contributing to deforestation.

Where to Use

These rugs can be used in lounges or sitting areas. We do not recommend using viscose under moving furniture.